Freelance Travel Journalist writes about St Albans
Cassandra Karpiak and husband at the St Albans Roman Theatre
Last summer, on behalf of St Albans City Centre Business Improvement District (BID), I had the pleasure of showing Canadian freelance journalist Cassandra Karpiak and her family around St Albans. Her visit proved remarkably productive, resulting in two published articles that have since been syndicated to huge audiences across the United States and internationally.
The first feature, "St Albans Turns a Roman Theatre into One of Britain's Best Summer Stages," used OVO's summer festival at the Roman Theatre as its main hook while also bringing in the much wider range of St Albans attractions. Published via the Associated Press, the article was picked up by Yahoo Travel and at least 151 other outlets in the US media network, including TV and news sites and local newspapers. Many of these placements sit behind paywalls, meaning the original story achieved significant additional reach and exposure well beyond the original Yahoo Travel audience.
You can read it here:
The second article, "A 20-minute train ride from London leads to Roman ruins, royal ties and Ryder Cup history," is a wonderful destination piece covering the city's many attractions and businesses. Cassandra highlights my insights in the paragraph "From Roman brick to royal connections," which is delightful to read.
This piece appeared on Yahoo Travel (https://travel.yahoo.com/guides/united-kingdom/england/london/articles/20-minute-train-ride-london-130000747.html) and in the Seattle Times (https://www.seattletimes.com/life/food-drink/a-20-minute-train-ride-from-london-leads-to-roman-ruins-royal-ties-and-ryder-cup-history/).
It also went live via the Associated Press and was syndicated across the US and internationally, with at least another 70 publications identified at the time. We expect it reached many more outlets as syndication was picked up.
Many thanks to Chrissie and Alison at PR4, who made this blog possible, and to everyone who helped bring the city to life for Cassandra and shared their incredible knowledge of St Albans with her. Her articles are now reaching a wide, new audience across the US, and I hope you enjoy reading and sharing them.
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